HBO

HBO Vs. Australia’s Wagga Wagga In Legal Battle Over Motto

HBO’s motto or tagline has been, “It’s not TV. It’s HBO,” for quite a while now. I’m not that old, and I assume they’ve had marketing slogans before that one, but I can’t remember another one.

This is relevant because a small Australian TV outlet called WaggaWagga.tv (I’m not making that up), has a slogan that’s sort of similar. By small, I mean it is internet-only and broadcasts programming mostly of interest to a single town with a population of 46,000 people.

And by similar, I mean the slogan is, “It’s not TV. It’s dot TV.” In fairness, that is pretty close. On the other hand, the chance of anyone with a rational mind confusing HBO for WaggaWagga.tv lies firmly between slim and none.

That didn’t stop HBO from sending WaggaWagga.tv a letter asking them to kindly change its slogan. As Australian outlet news.com.au reports, the founder and CEO of the internet TV station didn’t even think it was serious.

Fortunately, this isn’t a bullying story and it has a happy ending. HBO changed its mind about legal action, and is going to leave WaggaWagga.tv alone. And yes, I wrote it that way on purpose so I could type “WaggaWagga” one last time.