Paramount+ partners with Minute Media to bring to life world’s tallest hologram to celebrate Halo

Paramount+ pulled out all the stops on April 17 to celebrate its breakout hit, Halo, based on the best-selling video game franchise of the same name!

While many anticipated the series would be a hit for the streaming service based on the love fans have displayed for the game over the years, it quickly exceeded all expectations when its premiere became the most-watched series premiere of all-time in the US and internationally for Paramount+.

Starring Pablo Schreiber as the Master Chief, Spartan-117, Halo takes place the universe first introduced when the video game hit shelves in 2001 by following a dramatization of a 26th-century conflict between humanity and an alien threat known as the Covenant. Season 1 has been off to an exciting start and a second season is already in the works following the breakout success of the show.

In addition to handing out an early season 2 renewal to the series, on April 18, Paramount+ announced a multi-market partnership with Minute Media, Wavemaker and Kaleida to bring to life its latest brand campaign celebrating the hit series.

The partnership culminated on April 17 with a giant 60 feet tall 3D hologram of the franchise’s iconic Master Chief: Spartan 117. The 3D hologram was installed at world-famous locations in Toronto, Mexico City, Sao Paulo and Sydney Harbour exclusively for one day in a massive installment that brought Master Chief: Spartan 117 to life in a way unlike anything fans had seen before.

"“Halo has delivered a tremendous response among fans around the world as Paramount+’s most-watched series premiere of all-time globally. By partnering with Minute Media, Wavemaker and Kaleida, we are proud to continue the momentum around the series by bringing Halo to life for fans in Australia, Latin America and Canada, in an epic and innovative way that only Paramount+ could achieve,” said Marco Nobili, Senior Vice President of Streaming Marketing, Data and Analytics, Paramount."

The record-breaking hologram, dubbed the “HALOgram,” came in at an impressive height of a six-story building and featured a custom 3D animation that saw the Master Chief land on Earth and assess the local surroundings. Each installation weighed over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist holonet gauze.

Halo is streaming now on Paramount+.