Awkwafina is Nora from Queens scores high premiere ratings
By Luke Lucas
Awkwafina is Nora from Queens scored the highest ratings for a Comedy Central premiere in years. How did it happen? Is it sustainable? We’ve got the details!
Per a report from Deadline, Awkwafina is Nora from Queens scored Comedy Central its highest series premiere ratings for a new show in three years. Per the same report, it also scored the most social media engagements across all of the major platforms for the night. Comedy Central and Awkwafina did a great job promoting the show in a variety of ways. She already has a large following on social media and she maintains that presence with a steady stream of content.
Awkwafina also became the voice of the 7 train in Queens, New York in order to promote the show. That’s right. Awkwafina would announce stops and add her touch to each one. Per a report from the New York Times, reaction to this ranged from people who thought it was cool to the I’m-a-sad-hater-man take of “why is there a lady yelling at me?” I even saw pics on Awkwafina’s Instagram stories of people holding prepaid Metro Cards with key show art on them.
Then there are the tangible factors. Awkwafina’s star has risen through her roles in Crazy Rich Asians, Oceans 8, The Farewell, and Jumanji: The Next Level. She recently became the first Asian American woman to win a Golden Globe. Her projects are better because she’s in them and they make money. Plus, Awkwafina is Nora from Queens was quite good. It was funny and set the world of the show up the way good pilots do. But it felt fresh. It maintained a narrative even though the structure resembled something along the lines of the sketch show’s running order.
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The Deadline report notes that while the overall ratings are the best for a Comedy Central premiere in three years overall, the ratings are the best in five years among women. There’s not a full age breakdown, but if Awkwafina is Nora from Queens can maintain that appeal across all demographics, it’s easy to see why Comedy Central renewed the show for a second season already. It’s funny, it has appeal, and features an electric star. Awkwafina is Nora from Queens should be a ratings success for seasons to come.
Did you watch the series premiere of Awkwafina is Nora from Queens? Will you tune in for week two? Let’s discuss in the comments!