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HBO Now Discounts Could Be Happening

By Bryce Olin

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According to a report from Cut Cable Today, HBO is looking into offering discounted plans for HBO Now.

Cord-Cutters, rejoice!

Right now, people pay between $15-$20 per month for HBO, and about $15 per month for HBO Now, which is about $180 per year.

According to the report, HBO Now would offer discounted prices and shorter subscriptions.

The proposed prices are (via Cut Cable Today):

Three-Month HBO Now Subscription: $29.99

Six-Month HBO Now Subscription: $59.99

One-Year HBO Now Subscription: $99.99

To me, HBO is the “Gold Standard” when it comes to TV and movies. Netflix, Hulu, and some of the other streaming sites are starting to put a little pressure on HBO to up the ante a little bit and start making the service easier and cheaper to get.

Obviously, HBO is trying to help the consumer here, but they’re also trying to protect themselves at the same time. A huge component of this possible move is the piracy issue. Other than the password-sharing, which is its own issue, HBO has a huge problem with piracy and people illegally downloading and watching their shows.

Game of Thrones is the most-pirated show in the world, and it’s not even really that close. Last week, Game of Thrones episode “Unbowed, Unbent, Unbroken” was downloaded nearly four million times in 24 hours.

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Obviously, with piracy running rampant, it decreases the value of HBO’s product because people don’t necessarily have to pay for it, if they don’t want to. That creates a big problem for HBO. Why should I pay for HBO when others get exactly what I get for free?

I don’t believe in piracy; it’s just my general stance on the issue. If you like a TV show or movie, you should pay for it.

If HBO can figure out a way to decrease piracy and give people more affordable options for their service, I think everyone wins in that scenario.

(h/t Engadget)

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