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The True Detective Season Two Twitter Countdown is a Waste of Effort

By Reuben Levine

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True Detective and social media are two things that just don’t get along. At all. That is to say, True Detective seems to stick up its nose at any sort of meaningful social interaction with fans. For a long time, True Detective was absent from the social space, but reappeared when the True Detective season two promo machine started.

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Back then, we were hoping that True Detective’s use of social media would be worth our time in some way. Well, that’s not exactly what happened. The official True Detective season two twitter has been counting down all week to season two with an average of two-to-three tweets a day:

That’s the gist of it. It’s been a rollercoaster ride of emotions. Since True Detective’s twitter account re-launched, it has tweeted a grand total of 35 times. The only reason we’re hard on True Detective’s social output is because we’re fans and we want (and expect) more.

But “more” isn’t something that we’re likely to get. As we feared would happen, True Detective only uses the powerful tool of social media as a another standard cog in the promotion machine. This may have something to do with Nic Pizzolatto’s dedication to privacy, but we’ll likely never know.

Every aspect of True Detective is obsessed with secrecy. It’s an attitude and practice that stifles the growth of a serious fan community. True Detective doesn’t have to be open to be successful, but fans connecting to a show and the people behind it can be an awesome and powerful thing.

It’s a shame that we won’t get that with True Detective season two.

Next: Will those early bad reviews harm True Detective?

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