Yellowstone season 4: What does Paramount’s rebranding mean for the show’s future?

Paramount Network is rebranding into a made-for-TV movie network called Paramount Movie network. What does that mean for Yellowstone season 4 and beyond?

Paramount Network is following other networks’ footsteps by shifting its programming strategy and even changing its name. What does this mean for Yellowstone season 4 and beyond?

Paramount will become Paramount Movie Network (PMN) globally as of next year, Variety exclusively reports. Instead of focusing on long-form drama television series, the ViacomCBS channel will gravitate toward creating made-for-TV movies with big-name stars attached.

What does this rebranding mean for the network?

PMN intends to deliver one movie a week all year, not unlike other made-for-TV movie channels like Hallmark and Lifetime. The main difference is the budget. The network is planning to shell out a sizable low-to-mid million dollar budget for each film. They’ll have to if they want to attract A-list actors as they intend.

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A lot of this likely has to do with ViacomCBS’s decision to appeal to younger demographics. Fellow networks Comedy Central and MTV are undergoing similar retooling.

Will Yellowstone season 4 be the last?

Not necessarily! According to Variety‘s report, PMN will schedule a miniseries or scripted series at least once per quarter. They intend to make future programs on the same scale as their hit series, Yellowstone. Beyond that, the rebranding might introduce new films set within the Yellowstone universe, with characters getting spin-off movies or sequels to their show-based storylines.

Considering how popular Yellowstone is, I doubt Paramount would suddenly cancel it after Yellowstone season 4. If anything, they could move the show to CBS All Access, which will soon rebrand as Paramount Plus.

Given the new focus, the network will promote future Yellowstone episodes as a cinematic experience. Meaning PMN might air two episodes one night a week with limited commercial interruptions.

Paramount seems dedicated to anchoring its scripted content around Yellowstone, so it isn’t likely to go away any times soon. Alongside Yellowstone, other series planned for the network include Mayor of Kingstown (from Yellowstone creator Taylor Sheridan), Josh Hartnett’s Paradise Lost and a new series starring Jessica Chastain as country music legend Tammy Wynette.

The same cannot be said for the network’s unscripted content. Wife Swap, Ink Master, and Battle of the Fittest Couples will all be canceled. However, Bar Rescue and Lip Sync Battle will continue, albeit on a different ViacomCBS network or streaming service.

Yellowstone season 4 does not yet have an airdate but is expected to debut in 2021.